Are you ready to jump-start your brand and create a space for your business in this noisy marketing world?
If the case with you is definitely YES, then look no further than reading the Expert Secrets book by Russell Brunson.
In this Expert Secrets review, I’m going to spill the beans on how this ultimate blueprint can help you build a tribe of loyal fans that will consistently listen to you, and most importantly purchase your products or recommendations.
Expert Secrets is a must-read marketing book for any serious online entrepreneur. Like DotCom Secrets written by the same author, this book is also packed with lots of screenshots, scripts and fully illustrated with examples like how he turned ClickFunnels software into a $360+ million business.
Without further ado, let’s get started!
Disclosure: I am an independent ClickFunnels Affiliate, not an employee. I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.
What’s The Expert Secrets Book All About?
The Expert Secrets is the second book written and released by Russell Brunson after the best-selling DotCom Secrets book.
It’s a technical playbook with a high level of strategies on how to become an influencer with a strong attractive character, sharing your messages, and building a mass movement of people that happily pay for your knowledge.
Becoming a trusted expert in your chosen field comes down to sharing your specialized skills and knowledge in a way that helps someone’s life become easier and better.
Online marketing gurus like Tony Robinson, Dean Graziosi, and Robert Kiyosaki gladly endorsed and recommended Expert Secrets by Russell Brunson for anyone looking to build an expert business that matters online.
Expert Secret Review: An In-depth Look Inside The Book
The Expert Secrets book by Russell Brunson comes with 5 different sections which are fully organized into 22 chapters.
Let’s dive deeper into what you should be expecting from this Russell Brunson’s Expert Secrets.
Section #1: Creating Your Mass Movement
The first introductory section of this blueprint talks about creating a tribe of superfans or community. Put another way, a mass movement of people that seek your guidance and support.
In Expert Secrets, Russell revealed the three (3) core processes involved in creating your mass movement of followers:
- Attractive Character/Charismatic Leader
- The Cause
- The New Opportunity
1. Attractive Character/Charismatic Leader: Trust me, you can learn anything you put your mind to even if you’re a total beginner. Leadership skills can be developed if you can follow defined rules as laid out by Russell Brunson in this Expert Secrets book.
In section one of the book, you’re going to learn about:
- Finding your target market
- Understand your audience better to best serve them with your offers
- Writing copies that resonate with your prospects
2. The Cause: Getting your followers to believe and be passionate about your cause is one of the expert-level skills you should start mastering today.
This is why Russell used the whole chapter to teach you the required steps to get your audience involved and interested in your opportunity presented to them.
3. The New Opportunity: Here, Russell Brunson shows you the steps needed to pull your followers towards your opportunity which can help them to achieve greatness like you. Remember, this can be products, offers, resources, or tools.
Section 2: Creating Belief
In this section, Russell talks more about belief and how it forms the basis of people’s trust in you and your marketing messages.
Before your followers can embrace any of your opportunities, you firstly need to establish belief and earn their attention on a level that they can’t help but enjoy the ride with you in a direction that you want them to go.
Below are the 6 chapters where Russell discussed the belief system:
The Big Domino: The first step to focus on in this section is to know your “One Thing”, said in another word, your “Domino”. You can make a big shift in your marketing by erasing all possible objections your people might be having with that “One Thing”.
The Epiphany Bridge: Knowing your one big thing is not enough, what’s even more important is connecting with your audience which Russell talks about by having your story called “The Epiphany Bridge”.
This story should have the power to carry your followers along emotionally and should be structured in a way that will make them feel excited about what you’re offering to them.
The Hero’s Two Journey: This is the proven framework you can follow to tell stories that resonate with your audience. Again, Russell has made this story template available inside Expert Secrets.
What you need to do is answer all the 8 questions Russell mentioned and you’ll have your story written for you… Cool right?
The Epiphany Bridge Script: In this chapter, Russell shows you how to combine the Hero’s Journey with Epiphany Bridge and turn them into a script for any of your marketing business.
False Belief Patterns: In this chapter, Russell Brunson teaches you another way of using the Epiphany Bridge to make people believe your story instead of holding onto theirs.
The 3 Secrets: Lastly, this is the chapter where Russell revealed the three best secrets to become a pro in sales.
Section 3: Your Moral Obligation
Russell discussed communicating with your followers in this section of the Expert Secrets book. You’ll learn about steps to break your audience barriers and properly educate your new potential customers about your brand’s messages and opportunities.
The first two chapters from this section include:
- The Stack Slide
- The Perfect Webinar
The rest of the four chapters cover more about using a perfect webinar to sell your ideas and opportunities:
- The One Thing
- Breaking and Rebuilding Patterns
- The Stack
- Trial Closes
Section 4: The Funnels
Russell Brunson introduced the use of the sales funnel in this section as a vehicle to further transform your marketing tactics into a sales machine.
As you’ve probably known, Russell is the GOAT when it comes to building conversion-focused funnels for your marketing business.
Russell urged you to have the mindset of helping people to make money, and by doing so, you’ll also be rewarded in return. This alone will help you to consistently come up with opportunities that will be useful to your audience.
To help you understand this whole funnel thing and how it can help your expert business to convert your followers into customers online, he split this section into five chapters, which are:
- The Perfect Webinar Model
- The Four Question Close
- The Perfect Webinar Hack
- Email Epiphany Funnels
- Epiphany Product Launch Funnels
Section 5: What’s Next
In the final section of Expert Secrets, Russell talks about filling your sales funnels with targeted traffic ready to buy your products or service, and at the same time reveals other marketing secrets to level up your success as a marketing expert.
Expert Secrets Book Pricing & Upsells
Russell offers Expert Secrets as a free book when you decide to purchase from the official website. All you need to take care of is the shipping and handling fees which are $7.95 for US residents and $12.95 when you’re outside the United States.
You can order the paperback version of Expert Secrets on Amazon which costs $14.80 (price is subject to constant changes).
In my opinion, I suggest you order from the official Expert Secrets website as you get to see in action how Russell successfully implemented a 2-step funnel to sell his amazing Free + Shipping offers such as this Experts Secrets, DotCom Secrets and Traffic Secrets book.
Expert Secrets Upsells: Which One Should You Buy?
Even though Expert Secrets was offered as a free book, it does come with some upsell offers that you can add to enhance your free order of the book.
I highly recommend these upsells, but they should only be purchased if you think they are going to further move your business forward and help you get worthwhile results faster.
Below is the overview of the offers and upsells inside the Expert Secrets book funnel:
- Order Bump #1: This is the default Expert Secrets book offer. This comes with other cool bonuses that you’ll get together with the book.
- Order Bump #2: This gives access to the Storytelling Secrets offer
- One Time Offer #1: You’ll get instant access to the digital audio version of the Expert Secrets book. This is cool if you’re the type that loves listening to audio programs.
- One Time Offer #2: This gives you access to The Expert Resolution System
- On Thank You Page: This is where you’ll have access to the Funnel Builder Secrets offer. With the FBS package, you’re given access to entire sales funnel training and free 6 months ClickFunnels Platinum account, FunnelFlix and much more.
Expert Secrets Book Summary: Why Should I Read It?
In my opinion, Expert Secrets has been one of the best marketing books I’ve ever read. This book is filled with practical and actionable secrets and strategies to build an engaged tribe of loyal followers that respect and listen to you.
Inside, you’ll learn how to find your voice, gain confidence and significantly help you understand how to build a thriving online business while getting paid using your knowledge and skills.
Also, Russell greatly emphasized the importance of helping others to achieve their dreams, and there’s no better way to do this than giving people your advice and showing them what’s currently working online.
This way, you get to achieve your goals and dreams in return. This alone is worth the read of the Expert Secrets book by Russell Brunson.
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